>> It's printed paraphernalia day! A lightened load after the heffer of a post before this. Mulberry's 40th anniversary lush coffee table book arrived with such printed fanfare that it made it impossible for me NOT to post about it, knowing how much of a sucker I am for pretty packaging. Wrapped up in three layers of tissue paper, quintessetial and quaint words fell out from each layer until with a big bang of FORTY!, the book featuring documentary photography by Venetia Dearden reveals itself. Mulberry's dedication to making a pretty fuss out of their book is more than welcome especially when you click onto their homepage to find an opening animation created by none of than Rob Francis, the creative partner of Jessica Dance, whose work I thoroughly enjoy. There's even a behind the scenes film about the creation of the animation - that's err...a film about the film about the book and tracking that process is something that Francis and Dance both cleverly do to further leave their creative mark. Turns out Dance has also made some awesome cake cushions for Mulberry's new head office (which is stupendously amazing btw...) so I'm thoroughly beaming that Mulberry have collaborated with this innovative duo.
The behind the scenes moments of Mulberry's many events, shows and parties over the last few years are documented here... allowing us mere mortals privy to the Soho House dinners, the Claridges shindigs and the New York/London frenzies that their presentions stir up with collaborators such as Edward Enninful and Sam McKnight present along with creative director Emma Hill...
However the more interesting part for me are the images documenting the process of how a Mulberry bag is made at their Somerset factory, the last brand-owned luxury accessories factory in the UK which is both sad and incredible (*hint hint* a press trip to Somerset would be fine and dandy...).
I also loved the selection of archive pieces that Mulberry shot for the back of the book with pieces such as an old wardrobe trunk as well as err... leather goggles and a drawstring bucket bag that I used to love searching eBay for (in some cases, I actually prefer the older Mulberry scotchgrain styles...).
On to the present day though and I've been saving their new A/W 11 pre-collection and main collection lookbooks and printed bits and bobs for tearing and scanning. I can't deny that after losing my (new) Mulberry bag virginity on my last birthday, along with the rest of the world, I'm somewhat slayed. Their new styles for next season battling to do an 'Alexa', are looking ever enticing. The Polly Push Lock style here for instance is sort of like the updated version of the lovely Neely bag which I actually sorely wanted but missed out on due to its limited quantities...
Other styles such as the Fox Lock oversized bag, the Tillie in corduroy and the Alexa Camera bag are also weighing in as contenders too...
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